The New Frontier of Intellectual Property

Design patent filings are increasing at a faster rate than utility patent filings, and for good reason.

Branded design is a powerful tool and a remarkably valuable asset.

From high design profile cases such as Apple v. Samsung (a 7-year fight over whether Samsung copied the iPhone) we can see the simple truth that design patents offer important protection that utility patents cannot.

Designs establish and reinforce overall brand identity. They also serve to unify the utility and trademark IP assets of an organization into a cohesive whole.

The Intellectual Property Most at Risk of Being Copied

Design is instrumental in distinguishing an organization's products from its competitors. Perhaps because of this, it is also the very aspect that is most at risk of being copied. 

IGNORE AT YOUR OWN RISK, your competition isn't!

At Booth Udall Fuller, we have a dedicated design patent team that is equipped with processes and tools designed to maximize the value of your company's designs. 

When is the Right Time to Patent your Designs?

Whether your unique brand and style are already saturating your products or you are still in the design phase, a comprehensive IP strategy will position you to secure and expand your market value. It is never too early or too late to include patent design in your intellectual property plans. We will work with you to craft a plan of action that is flexible to your needs and effective at protecting your designs from competitors.


If you would like to speak with an experienced patent attorney in Arizona, registered with the United States Patent and Trademark Office, we look forward to talking with you. We offer 30 minute and 60 minute consultations and are conveniently located just South of the 202 Freeway in Tempe at the center of the greater Phoenix Metropolitan area.